Climate neutral coffee

Fairtrade Belgium, CO2logic and Gold Standard are introducing the first climate neutral Fairtrade coffee together with Beyers Koffie en The JAVA Coffee Company. Thanks to this climate neutral coffee, the complete Belgian coffee-drinking society can reduce their ecological footprint by 117.000 tons – the equivalent of flying to New York for about 100.000 times. As a plus, the consumer is buying fairtrade coffee: the farmers are being paid a fair price for their beans.

In light of the recent climate conference in Paris, the Belgian coffee companies are sending a strong signal: consumers can now reduce the emission of greenhouse gasses. The employees of the European organisations will consume about 580.000 climate neutral fairtrade coffees next year alone. The Beyers coffee will be distributed to almost 160 companies in Beligum as well. With Makro as a first distribution centre, the fairtrade coffee can easily find its way to the larger consumer market.

“The climate neutral Fairtrade coffee offers consumers and companies a new alternative to change their consumer behaviour and reduce their everyday ecological footprint. This way, we can show that individual choices have an impact on the bigger climate story”, says Lily Deforce, director of Fairtrade Belgium in the name of all the partners of the initiative.

Next to the necessary measures to reduce the carbon emission present during the production of coffee in our country to the maximum, the remainder CO2 which can’t be neutralised is being compensated with Fairtrade carboncredits thanks to Gold Standard and CO2logic. Fairtrade Belgium collaborated with Gold Standard and CO2logic to reduce the negative climate effects of the harvesting and roasting of coffee throughout the production process to zero.

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